Corporate News

It Works! Welcomes Janne Heimonen as President of International Operations

Palmetto, Fla. (Sept. 9, 2014) – It Works!, a skin care and nutrition company, announces Janne Heimonen as President of International Operations. Heimonen is responsible for operations and field management in Europe, as well as Australia and Canada. It Works’ is currently open in 18 countries and Heimonen’s primary goal will be to grow the business and share the company’s culture outside of the United States.

“It is an exciting time to be part of It Works! as we continue to add to our corporate team to support our salesforce,” says Mark Pentecost, CEO of It Works. “Janne embraces our culture and we’re confident he is the right fit to help spread the ‘It Works! Way’ as we grow our international presence.”

Prior to It Works, Heimonen worked as a consultant assisting US-based companies grow their business in Europe. With over 20 years in the direct sales industry, Heimonen brings a wealth of experience. His first five years in direct sales were spent in the salesforce, before he took a corporate position to pursue his passion for creating company strategy, marketing, and development.

“I am excited to be joining a winning team with a great culture and products that work,” Heimonen says. “It Works is a solid business with a carefully selected and professional team. I look forward to helping it become a global name.”

Heimonen is based in Europe and will be developing a local team to support all international markets, while planning future expansion. This is only the beginning for It Works’ growth as the company has sights set on becoming a billion dollar brand.
About It Works!
Founded in 2001, It Works! is one of world’s fastest-growing skin care and nutrition direct sales companies. Inc. ranked It Works! No. 290 on its Inc. 500 list for 2014, and the company is enjoying a 1565-percent growth over the past three years. The company currently pays commissions to more than 70,000 independent distributors worldwide. Visit for additional information.